PRINT, PACKAGING & BRAND CONSULTANCY
Your brand.
Consistent in print.
Print production and color management for brand managers, creative teams and agencies that need consistency across packaging, suppliers and processes.
Selected brand work / Agency + in-house background
Print production and packaging programs
The challenge
When your brand grows,
variation grows too.
More products, materials and suppliers bring more decisions that shape how your brand appears on shelf.
When expectations are unclear and ownership is scattered, your team can struggle to see where variation begins or how to address the problem. We bring the expertise and working structure to help you take control.
Packaging that looks different across the range.
Print problems without clear supplier accountability.
Print quality without a clear internal owner.
How we help
From a specific problem
to a working system.
Brand Print Audit
Understand where variation starts. We interview key stakeholders and review packaging samples, production files, approval workflows and supplier information to identify gaps, responsibilities and priorities.
What your team receives: a current-state assessment, prioritized findings and a recommended plan.
Standards & supplier alignment
Make printer responsibilities clear. We establish print specifications and proofing requirements, then require printers to document capabilities, demonstrate conformance and address quality issues. We coordinate the technical follow-through so your internal team can focus on brand decisions and approvals.
Potential deliverables: print specifications, supplier responsibilities, qualification criteria and a documented path for resolving quality issues.
Color Managed System implementation
Connect brand appearance expectations with files, proofs, supplier capabilities and production controls. We define the responsibilities and checkpoints your team needs to manage the process.
Potential deliverables: onboarding procedures, an operating playbook, quality records and technical guidance for procurement briefs.
Ongoing print quality advisory
Keep expert guidance available as suppliers, materials and production needs change. Support is scoped around your team’s needs and an agreed review cadence.
Potential support: issue assessment, supplier reviews and updates to your working standards.
Custom ICC profiles
Separations built
for the print condition.
Custom CMYK profiles, black generation and workflow guidance based on the printer’s characterization data and production requirements.
Our approach
Clear expectations.
At every handoff.
Find the gaps.
Understand the packaging, production conditions and decisions behind the current result.
Set the standard.
Establish achievable appearance expectations and a shared way to evaluate quality.
Work with suppliers.
Review capabilities, coordinate qualification and document approved conditions.
Make ownership clear.
Put approval checkpoints, quality records and exception handling into everyday practice.
Practical deliverables
Give your team
something to work with.
A useful system makes the next decision clearer. Engagements can include the documents and workflows your team needs to brief suppliers, review quality and approve production.
Print & appearance specifications 01
Supplier onboarding procedures 02
Proofing & approval workflows 03
Quality reporting frameworks 04
Each program is developed for the actual materials, processes and organizational needs.
Start a conversation
Where is your brand
losing consistency?
Tell us what your team is seeing, where production feels unclear and what needs to change.
wally@wallywolk.com · (415) 410-7023 · Connect on LinkedIn
Custom ICC profiles · FAQs · LinkedIn
© 2026 Wally Wolk · Print, packaging & color management
About Wally Wolk
Wally Wolk
Print production expertise.
Agency and in-house perspective.
Expertise across
the whole print process.
From complex mechanical files and image separations to supplier coordination and press-side decisions, Wally brings technical depth to the details that shape your brand.
Wally’s agency and in-house background spans food and beverage, household products, pet food and consumer technology. Hands-on work across packaging ranges, image separations and production rollouts brings a practical understanding of creative demands, press realities and the handoffs between teams.
That expertise informs a consultancy focused on defining quality, aligning suppliers and giving your team greater control over how the brand appears in print.
Technical depth
Mechanical file construction, image retouching, separations, custom ICC profiles and print-process requirements.
Brand-scale execution
Packaging ranges, international artwork adaptations and global production rollouts.
Production leadership
Supplier coordination, proofing and approval workflows, print specifications and press-side review.
Wally leads engagements directly, including on-site audits, press checks and presentations of findings where the scope calls for them.
